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Brand guide

Our icon

The brand icon for Super Streaming is designed by merging a bold square as the base, overlaying it with a stylized ‘S’ that fluidly incorporates a dynamic lightning bolt, symbolizing energy and the power to supercharge creators content with overlaid shopping, auctions, and free-to-play prized prediction and trivia games.

Primary logo

The primary orientation of the Super Streaming logo is horizontal, designed for optimal legibility and impact, with the logo appearing in black against white or light backgrounds and inverted to white on black or dark backgrounds. The only other authorized variation is the white logo set against the brand’s signature blue color, maintaining brand consistency and visibility.

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Brand Color Palette

Main Brand Color
#1976D2

Dark Compliment
#13589D

Light Shade
#4791DB

Light Compliment
#97C1EB

Dark Color Palette

Base Background
#0A0A0A

Card Background
#22212E

Stroke & Highlight
#3A384B

Light Compliment
#A09EB2

Light Color Palette

Base Background
#ffffff

Card Background
#E2E1F1

Stroke & Highlight
#BFBCD3

Light Compliment
#A09EB2

Fonts

HEADLINES: Inter – Regular

Headline directed towards partners and streamers

Headlines When Communicating with Partners And Streamers is Title Case And Less Loud.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

HEADLINES: Inter – BOLD CAPS

Bold statements

HEADLINES WHEN USED IN EYE CATCHING ADVERTISING CAN BE ALL CAPS

BODY FONT: Roboto – Regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce libero neque, viverra ac elementum vitae, dictum ut nisi. Ut enim sapien, lacinia eget mattis in, faucibus eget est. Duis venenatis ultricies nunc, sed dictum tortor accumsan eget. Morbi pellentesque ac mi sit amet pharetra. Aliquam luctus ullamcorper elit nec aliquet. Aenean sit amet velit sit amet nibh eleifend blandit. Cras eget neque mollis, ullamcorper justo ut, pharetra nulla. Nunc bibendum diam sed enim mollis, sit amet condimentum orci vestibulum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Vivamus vitae purus orci. Aenean commodo sapien eget turpis commodo viverra. Sed finibus convallis ultrices.

TONE OF VOICE

Confident

Tone of voice conveys certainty and assurance in our team’s proven experience building technology for content creators, enabling them to deliver enhanced experiences to their viewers with complete confidence.

Innovative

We convey a sense of forward-thinking and innovation. Our language reflects the cutting-edge nature of our services and our role as pioneers in gamified viewing and overlayed shopping experiences for content creators and brands.

Engaging

Our tone is captivating and interactive. We aim to involve our audience, encouraging participation and immersion in our gamified free-to-play and pay-to-play games, along with overlaid shopping and live auction enhancements for creators and brands.

Inclusive

Our tone emphasizes accessibility and ease of use. We aim to provide content creators and brands with an intuitive overlay that offers viewers more opportunities to engage in shopping directly and participate in gamified prize experiences, ensuring inclusivity for all.

Professional

While maintaining an engaging and enthusiastic tone, we also uphold a level of professionalism that reassures our users of our reliability and dedication to quality.

Community-Focused

Our language emphasizes the importance of community and shared experiences, highlighting how our platform brings people together through enhanced content viewing and engagement.